The Challenges of Sales Enablement
There are a lot of companies talking about sales enablement, but what is it? To many sales enablement is just a way to get more accountability from the marketing team. To others it’s investments in training programs. Then there are those who think better technology is what sales enablement is.
The truth is these are all elements of a successful sales enablement strategy. Before you can develop a strategy that is right for your business you first have understand where you are today.
The real way to make Customer Success work.
As more companies move to a SaaS model you must make it easy to set up, and use. In many cases this initial set up should require little to no cost to the customer.
Why this is important to you? If your customers purchase your solution and cannot get it work the way they want they will not stay your customer. Customer churn with SaaS companies is a significant challenge. The reasons vary, but one of the top reasons is they never figured out how to use the solution.
Making customer success work means you must be 100% all about the customer.