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To lead is to serve. I know some people would disagree but if you really think about it, the leading businesses all have one thing in common. They all serve their customers better than anyone else.
How can you develop a business culture of service? It starts from the top. Lead by example. As the business leader you must serve your people just as much as you serve your customers.
Here are 5 ways you can improve your level of service.
Far too often sales leaders teach their reps to uncover their customers needs. Unfortunately, there is a big problem with this. Think about it in your own life. When you need something to you go out of your way to get it right then and there? Or do you put it off until later?
For example, if you have a leaky faucet do you fix as soon as you discover it or do you wait until it gets worse? For most people if the problem is not to painful, they wait until the pain becomes unbearable. Then and only then are they ready to do something about it.
But when you want something. You will do what it takes to get it as soon as possible.
The same principals apply to sales.
There are a lot of companies talking about sales enablement, but what is it? To many sales enablement is just a way to get more accountability from the marketing team. To others it’s investments in training programs. Then there are those who think better technology is what sales enablement is.
The truth is these are all elements of a successful sales enablement strategy. Before you can develop a strategy that is right for your business you first have understand where you are today.
