Too often sales professionals are told by their leaders that they must create value. However, there is a fundamental problem with this advice. Value is not what you say it is. Value is what the customer says it is. If you don’t understand what is of value to the customer you are just doing a lot of talking.
Spelling vs Selling
We live in a world where data controls everything. Big data is the flavor of month it seems. Everywhere you turn a new company pops up with their new innovative way of helping businesses take advantage of their data.