In 2018 there are many reports about customer experience. Many businesses are setting up entire departments or teams focused on it. Many however are struggling to understand just what customer experience is and what it means for their business.
Your customers experience encompasses every interaction they have with your company, direct and indirect. Your website must provide a great experience no matter what device your customer is using. When they meet with your employees face to face, or speak to them on the phone. Even the documents such as invoices and letter influence how your customers experience your company.
If you are not sure that your customers experience is what is should be working with an independent professional business consultant can help you provide more delightful and profitable experiences.