The Challenges of Sales Enablement
There are a lot of companies talking about sales enablement, but what is it? To many sales enablement is just a way to get more accountability from the marketing team. To others it’s investments in training programs. Then there are those who think better technology is what sales enablement is.
The truth is these are all elements of a successful sales enablement strategy. Before you can develop a strategy that is right for your business you first have understand where you are today. You can’t do this by guessing. It’s not something that you will have an answer to with an afternoon of brain storming. No, you are going to have to go though an honest deep dive assessment of your current sales process, tools and personnel.
You are going to have to understand your customers journey and why some customers buy one way and others in a different way. You are going to need to inventory the tools you currently have. You will need to evaluate if your messaging is still right for the ideal customers you want to do business with.
Once you fully understand where you are you then going to need to figure out where you want to go. You are going to need to determine what sales enablement elements make the most sense for you. You will also have to determine what sales enablement elements are not right for your business. Then you are going to have to implement your new processes.
Some companies will find a they gain a dramatic Increase in revenue within 90 days of revamping their sales enablement systems. For others the return on investment may take longer to realize. This is a truth that many who claim to be in the business of help companies improve their sales process won’t tell you.
Gaining better sales enablement is challenging. With the right help, and the willingness to do different things that can provide you with a better result you can dramatically increase your businesses revenue, shorten sales cycles, and help your sales team enthusiastically perform at higher levels. The question you have to ask yourself is are you willing to do what is necessary to set yourself apart from your competition? Or are you ok with just being average?
If you are sick and tired of being sick and tired, maybe it’s time to do something else. Maybe its time to find a better way to enable your sales team. Maybe it’s time click this link and make a change that can help you do something great. Are you ready to overcome your sales enablement challenge right now?
