21st century selling
Please, Please Please. Stop selling likes it’s 1999! There are far too many salespeople who still think that the things that were successful in the 1990s still apply to effectively selling to customers today in 2020.
Breaking news the 20th century is over. If we want to keep helping our customers solve their problems, we need to start thinking like 21st century professionals. There are a number of tools that most salespeople are not using. And those that are using these tools are using them like a 20th century used car salesman. (Even 21st century used car salespeople don’t sell like that anymore.)
There is a better way. The problem is too many sales leaders who learned their craft either in the 20th century, or from other very successful 20th century sales leaders have not figured out how to be 21st century sales leaders. The world has changed, and sales leaders must change with it. Otherwise they are going to go extinct.
21st selling requires a rethinking of how you as a sales leader help your teams engage with the best customers for your business. While some of the fundamentals may still apply, the way those fundamentals are applied has dramatically changed. You can still make cold calls. You just have to know the correct way to make them work in the 21st century. 1990s smiling and dialing just won’t cut it.
If you are not seeing the sales success you want. If you are hiring great salespeople, but they are just not performing as expected. It’s probably because you are all still living in the past.
The good news is there is a way to help you and your team come into the bright new selling world of 2020. The first thing you will need is an evaluation of your current situation. Once you know what is really going on, then you can begin to develop a path forward. Of course, if you are ok with how things are going now, and you have no interest in building an even more productive team, than this might not be for you.
If you do want to greatly increase your teams productivity, efficiency, and profitability then we may be able to help you.
If you would like to speak to an advisor about your current sales process, you can contact someone on our team here.
